Wael brings over 25 years of diverse experience across the entertainment, fitness, IT, and telecommunications sectors.

Currently serving as Corporate Marketing Director at BAAN Holding, he oversees marketing across all sectors, driving innovative strategies and fostering brand growth.

Wael has spearheaded key strategic partnerships that have enhanced business outcomes across various industries.

Previously, Wael held leadership roles with a strong background in project management and business development, working at prominent companies such as stc, Wafrah, and Leejam.